Don’t Just Focus on Your Facebook Page – Use it to Engage with Other Pages Too

October 10, 2012

If there’s one huge mistake that dealers make on a regular basis with their Facebook (and Google+) marketing strategy, it’s that they don’t operate AS the page while engaging on other pages. Facebook gives users the ability to assume the identity of their page and go around Facebook engaging with other pages. This can be [...]

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Introducing Dealer Bar, a Different Entry Into Automotive Social Media

October 6, 2012

There are plenty of choices out there. The big three – Driving Sales, Dealer Elite, and Automotive Digital Marketing – each serve a portion of the savvy dealer population with a plethora of articles and opinions that help to fuel innovation throughout the industry. There are several other entries into this field, some that are [...]

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KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

September 29, 2012

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost [...]

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How to Increase Revenue and Margins Through Partnerships at #AutoCon2012

September 2, 2012

In the automotive industry, there has been a vendor-dealer culture that was set up years ago and continues today. Vendors who sell products and services to dealers are often doing so in an impersonal, almost arbitrary manner where the sale is the end of communication and the results are only improved upon to keep the [...]

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Social Signals Bridging Search and Social: LIVE at #AutoCon2012

August 31, 2012

There are many important workshops being held this year at AutoCon. We’ll be discussing all of them this week, but the first to talk about is one being held at 11:45 on Friday: Consolidating Strategies: How Search and Social Will Be One in 2013 In this workshop, JD Rucker discusses the changes that are happening [...]

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How KPA Local Engage Takes Automotive Social Media Up a Few Notches

August 20, 2012

If you missed the product demonstration for KPA Local Engage, you didn’t actually “miss it”. Thankfully, the internet is loaded with ways of preserving efforts made in the past and social media is perfect for pointing people in the right direction. Here, Matthew Funk, one of our social media specialists, goes over the product from [...]

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Why Our Facebook Page is Different (and why yours should be, too)

August 13, 2012

There are hundreds of millions of people on Facebook, and thus millions of various pages that can be followed. Just as dealers have a limited amount of space on their Facebook news feed that can be taken up by vendors’ pages, so too do your customers have a limited amount of space on their own [...]

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Dealers United and KPA offer an Unprecedented Deal on Websites and SEO

August 13, 2012

It isn’t often that dealers are given the combination of flexibility and power offered to them at a truly affordable price. That’s where Dealers United comes in.

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If You’re On The Fence About #AutoCon2012…

August 13, 2012

For those who aren’t sure whether or not they should be attending AutoCon 2012 on September 5-8 at the Aria in Las Vegas, this video should help you make the right decision.

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All in for AutoCon’s “2 for Tuesday” Special this Week

August 6, 2012

With a month to go before the first AutoCon, First Class Educators are putting out a special this Tuesday only! August 7th, take advantage of 2-for-1 registration to the event. Here are the details:

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