When social media is discussed in the automotive industry, we often think of marketing, new and used car sales, and other front end activities. Too few dealers are using social media in the back end as a way to promote fixed ops.
Thanks to our friend and webinar expert Kathi Kruse from Kruse Control, we have an excellent training for you to use whether in alerting your fixed ops managers about it or in taking it upon yourself to integrate for the dealership.
+JD Rucker is Founder of Hasai, Inc, a Social Media Firm, Director of New Media for KPA, an Automotive SEO firm that purchased Hasai, and Editor at Soshable, a Social Media Marketing Blog. Find him on Twitter, Facebook, and Pinterest.