Mobile Uber Alles: Gen-Y Survey by Cisco Shows

by Matthew Funk on November 10, 2011

Will it be cake or death?

Okay, assuming cake, which do you value more: Your life or your money? That’s a classic. How about money or job? Too close to one another to choose? Okay, how about this one:

Your mobile device or your salary?

Guess which over 1/3 of Gen-Y chose.

Yep, they chose their mobile. Specifically, over 1/3 of Gen-Y respondents to a Cisco survey chose social media access over a higher salary.

Now those are priorities that we here at TK Carsites social media marketing can get behind.

The through-line of the survey results was that Gen-Y wants…well, what they want. They expect a more relaxed work environment with greater personal entitlement. Not exactly a shocking result from a generation that’s staying home with their folks more than any generation in a century.

Other enlightening results include:

  • 64 percent of college students would ask about social media usage policies during job interviews, and one in four said it was a key factor.
  • 41 percent of young professionals said their employers marketed a flexible device and social media policy to recruit and attract them.
  • 56 percent of college students said that if they encountered a company that banned access to social media, they would decline the job offer or join and find a way to get around it anyway.
  • 29 percent of college students believe it’s their right to be able to work remotely on a flexible schedule.
So there you have it:
If you’re an employee, realize you’re not alone in wanting more Facebook time.
If you’re an employer, expect your employees want flexibility.
And if you’re a marketer, get with the times: Go social and go mobile.

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