I’ve found over the last few months that most car dealers are not familiar with infographics. It’s a niche in the social media and search engine marketing world that hasn’t really impacted the automotive industry until very recently.
An infographic is a visualization that presents data in a visually stunning fashion and makes understanding large amounts of data easier. For dealers, it is an avenue through which to create sharable and engaging content on their websites and blogs that will benefit visitors. They will share it, discuss it, and in many cases link to it from their own sites, causing an influx of inbound links that helps with search engine rankings.
Our partners at Column Five Media put this video together explaining what it is and how it works:
For an example of an infographic that a dealer used, here’s one from Pohanka Acura. It has increased traffic and inbound links and is being shared by many. Click to enlarge.
