Ford’s Head of Social Media, Scotty Monty on Quality vs. Quantity Part II

Ford's Scott Monty Weighs in on Quality vs. Quantity

If you fear integrating social media within your dealership or are unsure of whether to choose quality vs. quantity when analyzing your social media, Ford’s Head of Social Media, Scott Monty clarifies what has worked for Ford Motor Company and how Dealers need to proceed for their ultimate social media survival and success.

In this second part interview with Scott Monty, we explore the fear of Social Media within the Automotive Industry and how Social Media needs to be a group effort. We also covered the almighty question of quality vs. quantity while utilizing social media for your dealership.

This interview took place during the world’s largest expo in Las Vegas, BlogWorld and New Media Expo. Where for the second year in a row Ford has been a Gold Sponsor for the event, in part III of TK Carsites’ interview with Monty we will find out why Ford decided to sponsor a non-automotive event which may inspire you to do the same, and think outside of the box.

Watch all of TK Carsites interview with Ford’s Scott Monty and we encourage you to share your thoughts on social media with a video response on our YouTube channel.

See more of our interview with Ford’s Scott Monty below.

Sales is Limited, Service is Forever: Interview with Ford’s Scott Monty Part I
Ford’s Scott Monty on How Much Time Dealers Spend on Social Media Part III
Ford’s Scott Monty Discussing Ownership, Facebook or Twitter and Ford’s Future Part IV Finale