It is important to establish your Dealerships online presence in numerous ways. First you would begin with a website and then with today’s high demands of Social Media interaction, you would want to take action in getting your Dealership not only set up on the various top Social Network’s but to also be actively involved at a minimum of 1-3 hours a week on the sites. However, first you will ask yourself, where do I begin? Answer is; Facebook.
Start with Facebook
Facebook is where the people are so the first thing you will want to do is to create a Facebook Page not profile, but a page for your Dealership. An employee that is able and willing to set up a page in your dealership’s name will then own the page, which we highly suggest, therefore, the Dealership will than continue owning their name online and will have the full advantage in what will be done with your page. Secondly, just because you use your personal profile does not mean that people will have access to it. That is one of the main reason’s Facebook has initialized its Pages Thumbnail, so you are than still able to keep your privacy and separate identity from the Dealerships page.
It is crucial to have an existing and active profile prior to creating a Fan Page on Facebook. It will than allow you to share with friends, family members and co-workers that you have already added as a friend on your own profile, which will make for an easier way to spread the word of your new page for your Dealership. Many times the question is asked if a client wants to view the page do they have to go through my personal profile or need my login information to view the page. The answer to this is no. Once you have created a page for your Dealership, and clicked the “make visible by the public” link, it is now public and viewable by anyone, including those who are not logged into Facebook.
Why a Facebook Page and not a Profile?
Profile’s are for people and page’s are for Businesses. If you are currently using a profile and not a page for your Dealership you are going against the Terms and Services of Facebook. This means that you have a chance in which Facebook could ban the profile and you could lose your name. This would not be ideal, especially if you truly want to optimize your Dealerships name online. If you are unsure, just look at the button on the page, does it read “become a friend” or “become a fan”? You want it to read “become a fan”; if it does not, I would suggest creating a Facebook Page, which is essentially a profile for businesses and than notify the friends on the existing profile to fan the Dealerships new page. Let them know that you want to interact with them further and would love for them to join you there. After about a week of notifying fans, I would suggest to shut down the profile page and delete it. Of course, no one wants to lose a fan; however, if they really want to stay in touch with your Dealership they will find a way.
How Do I Create a Facebook Page for My Dealership?
As you will see in the YouTube Video, I teach you a step-by-step guide to creating a Facebook Page for your Dealership. If you would like assistance and are looking to understand and utilize a partnership between your Dealership and Social Media, please visit our site to see the various options you have to gain. I hope to hear your feedback and wish you luck!
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