Even though automotive social media is in its infancy, Ford as a company has been doing it for a while. Their first Fiesta Movement was successful by most accounts and has created tremendous buzz in ways that other manufacturers have not.
Now, Fiesta Movement Chapter 2 is gearing up. The applications are in, the cars are ready to roll, and the only question that we are asking is “will it translate into more sales on the dealership level when the cars are launched?”
If round 2 is half as successful from an exposure perspective in social media with millions of video views, Twitter clicks, and people showing interest, there is no reason to think that dealerships can be hurt by it. In fact, reservations are going strong and the focus of the second movement is to generate interest to purchase one.
As with anything automotive social media related, we will be keeping a close eye on it as it develops.
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Fantastic @epson c88 ink, we do have an Automotive Newsletter, DM us on Twitter @TKCarsitesinc
Socially Yours,
Erin Ryan
Social Media Specialist