In this era of instant gratification your website visitors are, well, let’s face it, lazy! Visitors are not reading whole pages of text or even a single paragraph, but video keeps them glued! Here are a few more reasons to add video to your website right now.
1. Video increases your search engine ranking.
We all know that search engines love text but what about video? Things like pictures and video add interest to your website, and search engine recognize it.
So make sure your website company creates a video sitemap for any videos on your site to make it easier for search engines to find all the video content. And remember always use your targeted keywords in the video’s file name, title and in the tags where it is appropriate.
2. Testimonials
According to marketing guru Dan Kennedy, “What others say about you and your product, service, or business is at least 1000% more convincing than what you say, even if you are 1000% more eloquent.” Prospective customers often doubt what you say about your dealership, but they tend to believe other customers. And the more customers who say good things about you, the more opportunities you have to sell cars!
Video Testimonials just make good sense. They are simultaneously entertaining, convincing and truly effective.
3. Video adds to your credibility.
If done correctly, a video can actually increase your credibility. A how-to video on how to program your blue tooth or clock radio is strong. But it doesn’t have to be a how-to video, it can be a video vehicle walk around and of course we already talked about testimonials! However, it is important to your credibility to not oversell. The idea here is to provide useful information, and doing so will increase your web traffic and ultimately help you sell more cars.
With all of the advances in technology, adding video to your website is fairly easy. Go out and buy yourself one of those flip video cameras and start shooting!
For more information about video strategies, contact Jeneen Arnao at jeneen@tkcarsites.com.
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