A proper Content Management System (CMS) has been called by many experts the most important component of internet marketing in the automotive industry in 2013 Having a strong one can be the difference between getting true exposure online and missing out due to the competitors having a stronger presence.
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If you’re like most dealers, you’re not completely satisfied with your rankings on Google and Bing. You’ve hired an SEO vendor or upgraded your website package to include SEO, but for some reason your competitors are still ranked higher than you for the important keywords.
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Let’s face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of things. The difference between a good and a great website is minimal when translating it to increased sales.
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Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It’s like clockwork; Google makes a change, their pages rank poorly, they declare that the party’s over. I think I’ve written about the topic at least once a year since 2008.
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Automotive SEO Evaluation
