Jim Burke Auto’s website has to do more than just sell cars. The site has to reach customers who may live more than a half-hour away. The dealership is located in downtown Birmingham, Alabama, but targets prospects who live in the suburbs and drive past other dealerships to get to Jim Burke.
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Anyone who has sat through multiple SEO pitches from the various vendors in the automotive industry would probably admit that they all sound very similar. The description of how the services work will normally be accompanied by an example or two and then they evade the question of traffic expectations.
Sound familiar?
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Blogging isn’t for everyone. Only the truly aggressive dealers who are willing to invest the energy into maintaining a blog should consider it as it’s a tremendous commitment. Having a neglected blog is worse than not having a blog at all, so keep that in mind. Still, it’s worth it if you have the time.
+JD Rucker is Founder of Hasai, Inc, a Social Media Firm, Director of New Media for KPA, an Automotive SEO firm that purchased Hasai, and Editor at Soshable, a Social Media Marketing Blog. Find him on Twitter, Facebook, and Pinterest.
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This promo for our upcoming webinar about search engine optimization was well-received when we did it live at the Innovative Dealers Summit in Denver, CO, and should prove to be one of our most watched webinars to date. Check it out Dealer Webinars – register before Wednesday, March 28th!
Brought to you by Automotive SEO, a part of the KPA SEO network.
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Automotive SEO Evaluation
