Homer_Skelton_VideoIn this era of instant gratification your website visitors are, well, let’s face it, lazy! Visitors are not reading whole pages of text or even a single paragraph, but video keeps them glued! Here are a few more reasons to add video to your website right now.

1. Video increases your search engine ranking.

We all know that search engines love text but what about video? Things like pictures and video add interest to your website, and search engine recognize it.

[click to continue…]

{ 0 comments }

Ford Fiesta MovementEven though automotive social media is in its infancy, Ford as a company has been doing it for a while. Their first Fiesta Movement was successful by most accounts and has created tremendous buzz in ways that other manufacturers have not.

Now, Fiesta Movement Chapter 2 is gearing up. The applications are in, the cars are ready to roll, and the only question that we are asking is “will it translate into more sales on the dealership level when the cars are launched?”

[click to continue…]

{ 0 comments }

Automotive Blog Network Draws Attention

by JD Rucker on February 23, 2010

Blog NetworkOver the past 3 years, TK Carsites has proudly been building a blog network geared towards helping our clients receive strong link-building, an aspect of search engine optimization that most consider to be exceptionally important. The network, over 200 blogs strong, has always been effective for SEO, but it has started receiving attention from other sources allowing it to become even more powerful.

With sites like Ford News getting linked as an authority site by Ford Direct, we’re pleased that our quality writers are starting to get the attention they have deserved for a while.

How does this effect our clients?

[click to continue…]

{ 0 comments }

Automotive Social Media Webinar: Prioritizing

by JD Rucker on February 18, 2010

This, the second in our Automotive Marketing Training Series, discusses prioritizing your time and resources when working with social media sites. It’s a “101″ style-story but can offer even the most skilled social media marketer some insights that can help.

Automotive Social Media: Prioritizing – A TK Carsites Training Webinar from TK Carsites on Vimeo.

Read more about TK Carsites on this blog.

{ 0 comments }

Internet Processes : The key to consistent success

February 18, 2010

Anyone who has ever been in the car business knows what the Steps to the Sale are. Most of us generally know these by heart as it is drilled into sales people that if followed to the letter every time then closing percentages will be consistent. So why do many dealerships not have a process [...]

Read the full article →

Before NADA 2010, A Social Media Testimonial

February 12, 2010

Joel from Prestige Volvo attended the Automotive Marketing Boot Camp prior to NADA 2010 in Orlando FL. He listened to JD Rucker discuss several social media topics and had this to say about his experience.

JD and the rest of the TK Carsites team will be in room W102A conducting more social media seminars during the [...]

Read the full article →

Social Media Testimonial at Automotive Marketing Boot Camp

February 12, 2010

While doing a seminar at the NADA Convention during the Automotive Marketing Boot Camp, we heard from Rick about what has been going on so far.

***
Read more about TK Carsites on this blog.

Read the full article →

TK Carsites at NADA 2010, Room W102A

February 11, 2010

It’s the year of social media, and for TK Carsites it’s a NADA 2010 Convention of education. With our partners at KPA, we will have a large conference room, W102A, downstairs from the Expo floor. We will be holding a series of seminars and workshops surrounding the concept of social media.

Here is our schedule:

Saturday, February [...]

Read the full article →

NADA Convention will be a Social Media “Tipping Point” for Many

February 9, 2010

As social media grows within the collective conscience of the automotive industry, many dealers have been looking towards the NADA Convention in Orlando as the point where they will learn or enhance their knowledge of how they can take advantage of it as a marketing and engagement platform.
The convention itself is jam-packed with activities, including [...]

Read the full article →

A Quick Explanation of How the Three Marketing Needs Work Together

February 3, 2010

There are three primary needs that every franchise dealership in America needs to fill in 2010.

A Lead-Generating Website
A Social Media Marketing Strategy
True Search Engine Optimization

Read the full article →