Connect

A proper Content Management System (CMS) has been called by many experts the most important component of internet marketing in the automotive industry in 2013 Having a strong one can be the difference between getting true exposure online and missing out due to the competitors having a stronger presence.

[click to continue…]

{ 0 comments }

The Facts About KPA Elite SEO

by JD Rucker on December 26, 2012

KPA Elite SEO

If you’re like most dealers, you’re not completely satisfied with your rankings on Google and Bing. You’ve hired an SEO vendor or upgraded your website package to include SEO, but for some reason your competitors are still ranked higher than you for the important keywords.

[click to continue…]

{ 0 comments }

Competition

Let’s face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of things. The difference between a good and a great website is minimal when translating it to increased sales.

[click to continue…]

{ 0 comments }

Dead

Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It’s like clockwork; Google makes a change, their pages rank poorly, they declare that the party’s over. I think I’ve written about the topic at least once a year since 2008.

[click to continue…]

{ 0 comments }

Make Your Facebook Posts Stand Out with Better Pictures

November 11, 2012

One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and they are seeing the results in improved engagement through likes, shares, and comments.

Read the full article →

Focus on Total Conversions, Not Conversion Rate

November 7, 2012

There’s a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website. This couldn’t be further from the truth.

Read the full article →

Social Media Reputation: Building Your Dealership Power Accounts

November 6, 2012

This is Part 3 in a 5 part series. Read Part 2 here. By now, you should have an understanding of the importance of having an individual – preferably the owner, general manager, or someone else of authority at the dealership – as the “face” and “voice” of the dealership on social media. People like [...]

Read the full article →

Social Media Reputation: Picking the Power Accounts at Your Dealership

October 31, 2012

This is Part 2 in a 5 part series. Read Part I here. As we advance in social media strategies, one of the biggest challenges is getting traction. The rise of social signals in search marketing alone is enough of an incentive to make it happen even if you don’t believe in social media itself [...]

Read the full article →

#Twitter Basics: Mastering #Hashtags for #AutoMarketing

October 26, 2012

Twitter is not a challenge for most car dealers. It’s pretty easy be above average as a dealership because most of your competitors aren’t doing it at all. Getting to the next level isn’t that hard, either, as long as you apply some basic strategies.

Read the full article →

Social Media Reputation: The Key to Search and Social in 2013 and Beyond

October 20, 2012

This is Part 1 in a 5 part series. When it comes to teaching some of the more advanced techniques in search engine marketing and social media promotions, we often find that we create challenges. It isn’t that the techniques we use are hard once the individual components are understood. It’s that the individual components [...]

Read the full article →